Startup Strategy

Building a Strong Network in the Business World

Building relationships not just with potential customers or clients, but with others who may refer businesses to you or refer you to others they know, is an important part of business networking. It entails building relationships with individuals who can share their knowledge and training.

Although many individuals equate networking with requesting favours, great networkers understand that networking is about more than just themselves. In business, networking involves forming trustworthy connections and friendships with other professionals. Helping other businessmen with their requirements is an important element of good networking. That’s why the finest networkers are typically connectors who help others by suggesting consumers, offering testimonials, or assisting with the promotion of events and other companies.

Don't wait until your marketing funnel is empty. Get out there and create contacts now if you want to build a strong business. Here are some suggestions to get you started:

1) Attend Business events:

Knowing where to go to create contacts is the first step in successful networking. It is very advantageous for professionals to attend business events. BlendTalks, for example, is a platform where people offer their expertise on a myriad of subjects and themes about which they are extremely passionate. We have a diverse group of individuals that come to our sessions on a regular basis. Interacting with each other at our events can help you network more effectively and is a wonderful way to get started!

2) Get Social in your off-hours:

Just because you’re not working doesn’t mean you should stop networking. Make an attempt to interact with members of your fitness club or pilates class if you want to broaden your reach. At your child’s school activities and sporting events, you can even develop business contacts. 

After all, parents usually want to talk about something other than what’s going on, on the soccer field!

3) Carry the right tools:

You’ll need the appropriate tools to make the most of your networking chances. Carrying a stock of clean, updated, sharp business cards is a smart idea. Remember that first impressions count, so don’t rely on an old, crumpled business card with your previous work title on it! Consider getting your contact cards printed if your workplace does not provide business cards.

4) Create a win-win situation:

As we said in one of our earlier articles, when it comes to interacting with others in order to get anything from the relationship, win-win scenarios are always the top priority. And networking is only effective if both sides profit equally from it. If this does not occur, one of the parties may become offended, which may have long-term consequences for the relationship.

If you don’t want it to happen, be sure to constantly create a situation where both sides benefit.

You’ll be able to provide a fantastic working experience for the individuals with whom you cooperate, and they’ll want to network with you again and again if you do it this way. It’s a fantastic method to develop your bonds and form long-term partnerships that last.

5) Stay in Touch:

Professional ties become stronger with time, so keep in touch with your colleagues. Send an e-mail to a co-worker if you come across an item that you think they would enjoy. Let someone in your network know if you find an opportunity that they might be able to bid on. 

You can remain in touch in a variety of ways, but you might choose to utilize a professional networking site like LinkedIn. Online social networking is a great method to augment real-world networking, but it is by no means a substitute!

6) Know your worth:

It’s not enough to deliver a fantastic product or service to your customers. If you can’t explain what you do, you won’t be able to communicate that information during a networking event. Whether you want to earn recommendations or just develop your virtual Rolodex for the future, you should create an elevator pitch that explains what you do, who you do it for, and why clients should pick you over your competitors.


In conclusion, networking with peers from various disciplines and sectors may be extremely beneficial to us as professionals. Building a strong network helps you to share knowledge and best practices, and it’s a fantastic method to ensure your job stability. It’s one aspect of professional development that may be enjoyable. However, merely establishing a robust network is insufficient. It’s critical to maintain contact with powerful people once you’ve made a connection. You never know when you’ll need them, after all!


John Xavier


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